I set my own standard that I live up to - it is up to each person to decide what they are willing to do and what level they will put out. I am not perfect by any means, I make mistakes, but I try to always do a little better each month, year, etc. I am sure I have driven some nuts on artwork that I feel is acceptable to print - but in the end I bet most are happy they put the extra time in to put out superior work. now if I could only learn to do better artwork LOL