That tree font like seems like trouble. It certainly is wild looking. But I am not sure it's visibility is great. Also, it looks to be difficult weeding. What the style is trying to say is somewhat subjective. Some might get Wild, others might get Nature, still others Tacky.
Space around objects is sometimes good. But the Wild Graphics looks lonely with all that space around it, kind of haphazard.
The "poor man's drop shadow," you are using with the text duplicated, behind and re-positioned slightly is an ok effect. But it increases the number of colors you are going to need as you need another color to be a background to provide contrast. There is probably another name than poor man's drop shadow, but it eludes me atm.
It is a good idea for logo's to be born in black and white. Say your substrate is white paper. The color of the paper is white and the graphic is black giving you black and white. Think of all the logo's out there that have a black and white version. This makes sure it works in various situations. Adding color can come later. If the basic design is black and white, you can grow from there.
The stair step approach you have to vinyl, signs, shirts I think misses. Better to just center I think.
Here is a b/w remake using the same fonts I think next to your original, and I DO NOT SUGGEST THIS AS A WORKING LOGO, or even a good one. It is just to illustrate and have a conversation:
I used CorelDraw to open the AI file. It might not have done it justice.
Financial needs can press one to get all this under one's umbrella as quickly as one can. I have been at this stuff for years and still feel so humble at all the work I see others produce. Designing graphics is a deep field. It is a meld of art, function, philosophy and there are giants that preceded everyone. So it takes some time. Give yourself that time or steal it from someplace. I salute you as it is an adventure just begun.
The web is full of discussion on this topic. Here is some food for such thought: http://www.smashingmagazine.com/2012/04/when-typography-speaks-louder-than-words/
Check these guys out too: http://www.bamagazine.com/Articles.asp?ID=172