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Readability Chart

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Thank you!!!  I was trying to explain this to a customer the other night without success (or a chart) - this will help in the future!

:lol::thumbsup:

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So much of it has to do with font style and layout too.

I noticed a truck in traffic this morning that had the rear window and tailgate done. The meat of the ad was all run together in the center of the window and I could not make out a single word of that after he got past my hood. He had a catch phrase like "Hiring Experience doesn't cost, It pays" that went all the way across the bottom of the rear window and I could read that good. The whole rear window was done in white. Then he had the phone number in black on a red truck on the tailgate. I could read that until he got a car length from me then it wasn't readable. The middle part of the window with his business name and purpose was all scrunched together.

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Thanks for the chart M&S  :o  WIll come in handy some day I am sure!

Dazzel

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Thanks Jon, I know I saw that somewhere before and was trying (just last week) to remember the right size letter/distance. I already printed it out for future reference and clients use too. :)

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