slice&dice 2,450 Posted September 18, 2023 https://www.kimp.io/new-pepsi-logo A fascinating article that looks into the evolution of Pepsi's visual branding. For those of us who are into this kind of thing, the entire rebranding is a complicated conglomeration of corporate decision-making. The author mentions aesthetics such as "Line Width" & "Sans-Serif ALL CAPS" and quotes Mauro Porcini, chief design officer of PepsiCo, who remarked that the new design is meant to represent “great energy and confidence and boldness” Quick question -- do you like the new look? Share this post Link to post Share on other sites
darcshadow 1,626 Posted September 18, 2023 I like that it's more like the old logo. But I'm a traditionalist, I like the old school logos that have stuck around, like Coke's. Share this post Link to post Share on other sites
haumana 1,220 Posted September 19, 2023 I do like the new font. I'm an avid Coke drinker, and will usually pass on Pepsi if a food place doesn't have Coke, so it really makes no difference to me what Pepsi chooses to do with their logo Share this post Link to post Share on other sites
