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OWJones

Who needs a professional sign maker?

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Saw a sign for a new thrift store that opened on the outskirts of town... As I drove up to the storefront, I could see that they were trying to get by with making their own signs...

 

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Above that was a matching sign that read "We reserve the right to refuse anyone"...   Refuse them service, I presume.

 

At the register was a sloppy, handwritten note that reads - and I quote, "nothing bigger than 50 dollers".   Which I assume means "No bills larger than a $50, please"...  And yes, they spelled "dollar" with an "e"...

 

They're in a location that has a reputation for businesses that don't last very long...  Not sure if it's worth my effort to go back with a business card...

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Not worth it -- they will just tell you "No budget for signs"

 

This is the Chicken-and-Egg type business.

 

They don't have good, attractive, impressive signage, which can draw in more customers.

Because they don't have enough customers, they aren't making enough money.

Without money, they can't afford better signs.

So, they don't have more customers who take them seriously and want to come in.

And that results in not enough income, so they can't afford better signs.

 

etc etc etc

Lather Rinse Repeat

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