Marketing is a way of thinking

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I would like to share this daily blog on marketing by Seth Godin

http://www.sethgodin.com/sg/subscribe.asp

It will give you a new way of thinking about your marketing

I also suggest you watch some of his videos

http://www.google.com/search?num=100&hl=en&newwindow=1&safe=off&q=seth%20godin&cts=1273284725523&um=1&ie=UTF-8&tbo=u&tbs=vid:1&source=og&sa=N&tab=wv&cts=1273284813780

Must read books are All Marketers Are Liers, Purple Cow

I hope this helps