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pricing & practices

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I have been selling custom vinyl signs online for over a year now. I recently hit the unemployment line. With that being said, I need to fill the cash void. My plan is to coldcall on local businesses, not a unique idea but hopefully a worthwhile one. Have any of you been successful with this approach? If so, what did you find was the best lead in question? ie Window signage, banners, low price, speedy tunaround.

Also the price question. I am trying to drum up business, I think it would be necessary to have an answer when the customer asks how much? Is there a quick pricing method you use to get jobs on the fly?

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What I do is walk in with a 3 ring binder with photos of past work that I've done and offer refrences if needed. Have plenty of business cards with you. In most cases, I find out what the customer has in mind and offer to work up a layout and price for them. DON'T SELL YOURSELF SHORT (underprice). I check with local shops in regard to pricing and stay competetive. Offer quality materials, fast turnaround and prompt follow up. You'll do fine with a little "well spent time and some elbow grease"

GOOD LUCK!!!!!

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Big max thanks for the advice.

What do you say when you call the local sign shop? I would think they are prepared for calls like these.

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