Primal Decals

Question On my HTV Pricing

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Yes i know ,,,, everyone is going to be different ... But i re-designed a shirt for my dads old school again and this time its came down to what i was asking for a completed shirt. I was thinking about 12 bucks for a shirt but my dad seems to think that is way to high. here is the design.These are a 12" sq. So am i way to high or ? Im getting shirts for around 2 bucks right now and using Siser easyweed regular. Im waiting to hear back from Sanmar still to get better pricing.I know if they buy bulk numbers i would give a deal of course but i just need to know if im over pricing myself for like 1 shirt since im still new to the HTV world.Thank you all in advanced.AI color  test ready for send to cut  copy 1.jpg

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you are not too high and anything 2xl or above you will be way low.  - did you charge them for design time?  it is is 35+ then order some plastisol transfers - if lower then 12 they are getting a deal with htv.

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Ok thanks Dakotagrafx......I have not charged for design time as of yet.This was a test run for the new logo for final approval after a change was made. shirt is going to bee seen Tues. They no longer have a design person for their shirts and so my dad mentioned me and so i stepped up.Keeping my fingers crossed.  Oh where do i look into the plastisol transfers ? and is it good quality? Im very picky when it comes to things being the best. i dont like to cut corners anywhere on material etc.

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I can't get $12 per shirt in my area for that simple single color but would be around $10.50. Whatever your market will allow is the best price. Hard to do 3 or 4 for the $10.50 and be worth warming the press up. I still do it often and have been able to turn the onesie twosie customers into larger orders in many cases. F&M Transfers is who I use for bulk screens. Good products and very lost cost. 7 second press so they go really fast. Your cost on that HTV is somewhere in the $3 range plus cut and weed time. F&M single color would be around $1.25 ish for around 25-30 of them with zero time in cutting and weeding. Vinyl is more resilient and a definite UpSell but often clients don't care or even know the difference. If you are doing low volume and/or multi-color work the HTV starts to be the better price point. I do a lot of HTV even large orders that would be cheaper to go plastisol but I like to do my own work and the higher quality is also good for reputation so I deal with the lower revenue occasionally and hire my kids to weed for a small nominal fee.

On really large orders I have used the F&M option and saved my client a lot of $$ while making more myself so it pays to have it in your wheelhouse. F&M website is a little odd but you get used to it.

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First off I would check your measurement because 12" is pretty big on a shirt.   I normally stick to 10" on regular size shirts.   Try it out and see what you think.  .

2nd

$12 for 1 shirt isn't bad at all.   I can get $15-20 for a one off shirt.  I do it all the time.  When they do decide to buy more you can decrease the price alittle but make sure it's known that you're not charging a design fee which is normally $30-60.  Show them a price with the design fee so they have a visual of what the cost would be with that.  

Next check out your plastisol transfer options for larger orders.   F&M has a GREAT program were they charge you a design fee of $25 and they it's just $.15-.20 a transfer.   I'm doing a 100 shirt order and it's only costing my $70 for the transfers and whatever the cost of the shirts are.   

With a 7 sec press I can do all 100 shirts and only have 2 hours time in it (Increasing design time).

 Rough estimates are $70 for the transfer + $300 for the shirts + $120 2 hours of labor. 

And it's a $900 order.  

You can't bet those numbers with HTV. 

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