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Blatant brand logo infringement

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This story just popped up on my newsfeed, and since we often have discussions here about trademark infringement (and what constitutes that) ---  I thought this story would be interesting to post.

 

http://mashable.com/2016/04/29/uncle-martian-under-armour/#ZL2Z_1uyouqt

 

Long story short, a graphic logo being used by Chinese shoe manufacturer is strikingly (on purpose) similar to another famous trademark.

 

 

unclemartian.jpg

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I'm not sure that the logo actually constitutes infringement. While large brands like under armor will be more inclined to get litigious, I think this may be far enough apart. If you try to enforce this you are basically going after a concept. Its a mirrored U that doesn't cross and has an inward curve at the apex+ Has the laurels.

 

Its close, but reminds me of the "Eat more kale" lawsuit that CFA tried to say was analogous to "Eat more chick'n".

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does it pass the standard of - Does it remind you or make you think of the other brand?

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does it pass the standard of - Does it remind you or make you think of the other brand?

 

It was done with exactly that intent.

 

 

By the way, the naming reference is to a 1960's TV show starring Ray Walston and Bill Bixby.

I gotta tell you, the Chinese are bizarre with the way they come up with this stuff.

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I think the mark would cause confusion in the marketplace. If it was a US based company instead of a Chinese based company, then Under Armour would be taking them to court in a heartbeat. I'm surprised that the Chinese company doesn't just make fake Under Armour shoes and sell counterfeits.

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I think they just say screw you come over here and sue me. Like Robert Conrad used to put the everyday battery up on his shoulder.

 

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