Good-bye to serif and Hello sans-serif

[slice&dice 2,450]

The last time GOOGLE made a change to their logo it involved a kerning alteration of 1 pixel.

(the g and l were moved ever so slightly).

http://www.theguardian.com/technology/2014/may/27/google-pixel-perfect-logo

 

Now, the change is drastic, as the mega-corporation abandoned the serif fonts entirely and now has a sans-serif text.

 

https://www.google.com/?gws_rd=ssl

 

Today's google doodle shows the transformation in motion.

 

 

[TauntDevil 19]

Serif version was better in my opinion. More profession even though google doesn't need to look professional.