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slice&dice

The Asterisk *

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OK, this is an obscure thing, but here goes ---

 

I just completed a sign, with a SPECIAL OFFER *

 

This offer has a catch, which is contained within a short sentence at the bottom of the sign, with that Asterisk *

 

So, more and more, I'm seeing asterisks on things everywhere, in many advertisements.

Especially so on TV, where you have to Divo a program or commercial and pause it to see what their disclaimers really say !@!#%

 

Anyway, I guess my question is this ----

How small does the text in a disclaimer need to be before it no longer qualifies as a valid explaining factor to consumers?

 

 

 

 

 

 

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