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What graphic/image comes to mind when you hear the word "alternative"?

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I am trying to revamp my logo and I am having a blonde moment.  What graphic or image comes to mind when you hear the word, "alternative"?  Thanks to all in advance...

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For me it sounds like plan b. The second choice but in context it may be different

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It's been extensively associated with 'gay'  (homosexual)  over the past decade or so....

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I would go with what jaybird said. For me it sounds like another option....but no image comes to mind as of right now with that word.

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OMG...I had no idea that the word "alternative" in my logo would have that type of connotation.  My business name is Alternative dSigns, and the tag line is Create A Sensation.  Not only do I create (or try to) signage out of vinyl, I also do canvas work, boat tops, etc.  My thinking when chosing a business name was giving the client new and different (alternative) ideas for their projects.  I have created a logo, but I haven't ever been really satisfied with it.  Pretty plain.  I kinda like my business name, but I am drawing a blank on how to make it look better.

 

Thanks for the comments...

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Thisa way, or thata way.

 

The following directionals are found within the SignBlazer Library (Draw menu) -- Symbols/Arrows.

 

 

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Looks good to me. If you want something different maybe change up the font a little bit or something. Less is more.

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Thanks again to all...will play around with it.  It seems so much more difficult to create for yourself than some one else.

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