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Dakota

Graphic and Lettering Proportions?

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I just did a job in which i sent the client a concept rendering of what the truck would look like and they approved it. Once i had completed the truck they said that the logo was bigger than they thought it would be and that everything look disproportionate. I believe it looks fine and quite good actually. My question is.

Is there a technique or scale that is used in order to have all the graphics and lettering proportionate?

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Theres a technique to make the graphics proportional to the truck. When your taking a picture of the truck, take the best picture you can by trying to get the whole truck in the picture and at the truck level. Take a measurement of the door, lets just say the door measured 40''. Once you take the picture into your program, make a 40'' square and try to size up the truck picture big enought so the truck door matches the exact same size as the 40'' square, now every graphic you place on that picture will be at size.

JM2cents.

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