Bill, I have been looking high and low for a price guide for the sign industry. We are a small mom and pop printing company that is expanding into wide format printing & vinyl lettering. Printing has been around for 100 years and price guide have been developed to give one a average selling price which insures a fair profit in order to stay in business (and make a fair living). Is there such a guide for the sign industry? Most calculators want your cost, overhead. ect to figure a price, but that does not give one a average suggested/market price. For example, if the average price for a widget is $50 I do not want to sell it for $35 just because my overhead is low.
Any suggestions on how to arrive at that price?
PS The email in your read me doc is undeliverable.