dakotagrafx's picture was the key to my problem.
https://www.flickr.com/photos/60424047@N03/6430106441/sizes/l/in/photostream/
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The vinyl had jammed up and bent the sensor forward so it wasn't sliding over the pinch roller. Once I pushed it straight it went back to working like a charm. I had done a factory reset, cleaned everything, fiddle with the rollers, etc.. was giving up hope. Thanks Dakota. :0