lueman: ok... my whole intention was to get people thinking about how to sell to their existing customers. Joe is right, they will forget about you and move on with their lives.
I moved to a new area last fall. No more local customers.
So I went out and got some vinyl business. As of today I have 18 customers that I have done work for here. Out of those 18, I have 11 email addys.
There's no strife. The customer has given you their email address. This is not unsolicited or spam.
Out of those 11 email addy's, I have picked up 7 new projects from me emailing 11 customers, once a week. Basically it boils down to about 1 new job a month. And I have not had 1 complaint or opt out.
GO out and get a new customer = time & money. Email existing Customer = very little time.
You do the math.
I buy 75% of my vinyl supplies from a vinyl supply company that sends out a "specials" email once a week, I would never check their web page once a week, so the email is a good reminder to order (especially when its on sale!).
NOW go back and look at my post, I do not come here to sell anything to anyone. If someone ask me about a product, then I respond. I've given software to 23 people on this forum (my early version of my invoicing program). You see this isn't a money making marketing ploy as you somehow suggest. I've been on this forum for a while. SO if you think that by posting this I'm going to see my payday, you sir are sadly mistaken.