First off, what was your plan when you got a vinyl cutter? You should have had goals already set up...What works for someone else may not work for you. You can hand a person a fully paid off business, and they can fail. if they don't have enough ambition and know how to make it work. It's all up to YOU to create your own niche' , not what everyone else is doing. That is your problem, your trying to do what everyone else is doing. I do not sell anything local, I sell to the USA. And it has supported me for 11 years. My quality, prices, and great detailed work, and unique designs bring me customers and repeat buyers. I have never changed what I started doing, I just added to it. If your only going to sell local, you are pretty limited, you will have to create something for only your area, and price it for your area.