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Author Topic: What is everybody getting per square inch?  (Read 868 times)
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round2racing
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« on: August 31, 2009, 12:58:24 PM »

Nearly all my decals (single color) are priced at $0.12 per square inch.
Am I too low?
It seems like everyone literally jumps at my business.

Keep in mind, decals smaller than 12 inches wide I install for free on their cars.
Anything bigger than that has an installation fee.

Am I in the right ballpark or am I hosing myself?

Thanks!!!
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harmfulgraphics
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« Reply #1 on: August 31, 2009, 01:07:35 PM »

That is exactly the way I figure RTA decals too.
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« Reply #2 on: August 31, 2009, 02:23:12 PM »

I usually mark up the materials by 10% then figure my hourly rate from design to application.  Just make sure your paying yourself what you think its worth for your time.
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vianyl
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« Reply #3 on: August 31, 2009, 04:12:00 PM »

Nearly all my decals (single color) are priced at $0.12 per square inch.
Am I too low?
It seems like everyone literally jumps at my business.

Keep in mind, decals smaller than 12 inches wide I install for free on their cars.
Anything bigger than that has an installation fee.

Am I in the right ballpark or am I hosing myself?

Thanks!!!

How do you work out your installation fees?
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round2racing
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« Reply #4 on: September 01, 2009, 02:05:42 PM »

I charge $35.00 per hour, billed in half hour increments, minimum half hour charge.
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vianyl
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« Reply #5 on: September 01, 2009, 05:35:59 PM »

To answer your original question you seem in the ball park for what it seems the going rate is per sq/in. My prices are similar although mine vary based on if you add multiple colors and quantity which I have heard varying opinions on.
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NukleoN
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« Reply #6 on: September 06, 2009, 11:40:14 PM »

I charge $35.00 per hour, billed in half hour increments, minimum half hour charge.

Yeah I go by hour too, simply because pricing by vinyl doesn't account for difficult weed jobs. Weeding non-serif text for instance is cake compared to say, a complex graphic piece with serifed text.

I charge 50 an hour for custom-art which the customer can then own and reprint or use how they wish.
« Last Edit: September 07, 2009, 10:41:23 PM by NukleoN » Logged

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« Reply #7 on: October 04, 2009, 03:11:32 AM »

I charge by the sq. ft.  I get $9 a sq. ft., so when i break that down to sq. inch's it comes out to $0.06 per sq  inch.  But i also charge for all scrap, so if it is 12" x 12" I would charge for 2 sq ft becasue the rool is 2' wide, so I guess i am usually around $0.12 for a sq inch, I just charge by the foot though. 
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« Reply #8 on: October 05, 2009, 03:35:43 AM »

Hear in Aust. I charge $0.13c for decals I sell. If I was to do a shop front for instance. I believe most guys charge $1.00 per inch. Intal extra.

Dan
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SandyM114
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« Reply #9 on: October 05, 2009, 07:32:33 PM »

I just did my first show last weekend and took the vinyl signs as samples. I didn't cut any on site, but I did take some orders. I charged 22.00 for a 12 X 18 metal parking sign, 22.00 for the 6 XC 24 street signs, 20.00 for the custom license tags and 18.00 for the ceramic tiles. I sold one decal for 12.00 that was 2.5 in. X 36 in. They will install that one. I didn't get many orders, but gave out a lot of business cards. My main sales were still the jewelry and purses.Sandy
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Dakotagrafx
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« Reply #10 on: October 06, 2009, 01:33:15 AM »

Price has to be adjusted for multi colors and I have had to take into consideration how complicated the weeding is - tried the flat rate at the day job and of course everyone wanted very small complex items!.  Right now I am really enjoying the football and wrestling stickers - nice and easy even with multi color
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« Reply #11 on: November 07, 2009, 09:50:01 PM »

What is everyeone charging for reflective vinyl? Thanks
« Last Edit: November 09, 2009, 08:09:43 PM by dkeith75 » Logged

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deth502
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« Reply #12 on: November 09, 2009, 05:53:08 AM »

what kind of vinyl accounts for this .12 per inch figure?
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WallysWallWords
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« Reply #13 on: November 09, 2009, 09:35:11 AM »

Charging by square inch, that's a strange concept to me.
I always charge by the linear foot of material with a minimum price of $20. that's the least amount of money i'll accept to do something. there's no way I would design art, email a proof to the customer, make a change, email another proof, load my machine, weed and tape something for $0.36.

i tell them, there's a $20 minimum and they can have one RTA that's 3" or they can $20 worth of stickers for the same price. Almost always they order extra and the ones that choose not to buy i don't have to deal with them. so i weed out the cheap customers that can't afford $20 and I also make more money. how much money can you possibly make investing an hour into a $1.44 sticker when there's only 24 hours a day when instead you can make $20 that hour?

i charge by the linear foot to account for waste. for instance, a 17" and a 23" sticker are basically the same price because i'm using the same amount of linear feet from my 24" roll, but a 25" sticker would be more since now i'm using 30" material (or now I have to turn it sideways and long the long ways from a 24"). my linear foot price is pretty standard, but it floats back and forth depending on how much weeding time is involved, colors, material, etc. at certain linear foot amounts i have price breaks.

when a carpenter builds something he doesn't charge people for half a 2x4, he has to charge for the whole thing. plumbers do not say the pipe is under three feet long so i'll install it for free.
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